Services Who We Serve About Privacy Terms Book a Demo
Legal

Terms of Service

Effective Date: February 5, 2025

These Terms of Service ("Terms") govern your use of the services provided by Ace Agency ("we," "us," or "our"). By engaging our services or interacting with a business that uses our platform, you agree to these Terms.

Please read these Terms carefully. If you do not agree to these Terms, you should not use our services.

Our Services

Ace Agency provides AI-powered lead recovery and communication automation services for local service businesses, including:

  • Missed call text-back automation
  • Lead qualification via SMS
  • Appointment reminder and confirmation systems
  • Follow-up automation sequences
  • No-show recovery automation
  • CRM pipeline management and integration

Our services are built on the GoHighLevel platform and are configured for individual client businesses in the plumbing, HVAC, roofing, and related local service industries.

SMS Communications

By initiating contact with a business that uses our services — including by calling, submitting a form, or sending a message — you acknowledge that you may receive automated SMS messages as a follow-up to your inquiry.

These messages may include:

  • Automated responses to missed calls
  • Qualification questions related to your service inquiry
  • Appointment confirmations and reminders
  • Follow-up and rescheduling messages

Opt-out: You may opt out of SMS communications at any time by replying STOP to any message. You will receive a one-time confirmation and no further messages will be sent.

Standard message and data rates may apply. Message frequency varies by service interaction.

We comply with all applicable laws governing electronic communications, including the Telephone Consumer Protection Act (TCPA) and relevant FCC regulations.

Acceptable Use

All users agree not to:

  • Use our services for any unlawful purpose or in violation of any applicable laws or regulations
  • Interfere with, disrupt, or attempt to gain unauthorized access to our services or systems
  • Impersonate another person or entity
  • Send unsolicited commercial communications or spam through our platform
  • Use our services to harass, threaten, or harm any individual
  • Reverse-engineer, decompile, or attempt to extract source code from our platform

Client Responsibilities

Businesses that engage Ace Agency as a client agree to:

  • Use our services in full compliance with all applicable federal, state, and local laws, including the TCPA, CAN-SPAM Act, and any applicable state telemarketing laws
  • Obtain proper, documented consent from customers before initiating SMS communications on their behalf
  • Provide accurate business information and not misrepresent their business to their customers
  • Promptly honor all opt-out requests from consumers
  • Not use our platform for any purpose that violates these Terms or applicable law

Ace Agency reserves the right to suspend or terminate service to any client found to be in violation of these responsibilities.

Disclaimers

Our services are provided "as is" and "as available" without warranties of any kind, either express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

We do not warrant that our services will be uninterrupted, error-free, or free of harmful components. Results from using our services — including lead conversion rates — may vary and are not guaranteed.

Limitation of Liability

To the maximum extent permitted by applicable law, Ace Agency shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of our services, even if we have been advised of the possibility of such damages.

Our total liability for any claim arising out of these Terms or our services shall not exceed the total amount paid by you to us in the 12 months preceding the claim.

Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of California, without regard to its conflict of law principles. Any disputes arising under these Terms shall be resolved in the state or federal courts located in California, and you consent to personal jurisdiction in those courts.

Changes to These Terms

We reserve the right to modify these Terms at any time. When we update these Terms, we will revise the Effective Date. Continued use of our services after changes are posted constitutes acceptance of the updated Terms. We encourage you to review these Terms periodically.

Contact Us

Questions about these Terms? Reach out: